About this episode
Isabel Brown is a conservative media personality and author. Is Gen Z embracing tradition again? Gen Z continues to reject many of the values their parents grew up with and vowed to return toward a more traditional way of life. Is this the start of a lasting cultural shift, or just another passing trend? Expect to learn why Gen Z Is becoming more conservative than ever, the reasons behind the rise in young male and female looksmaxxing, what men should know about women’s mental health, the resurgence of the 45-step communist plan to destroy America, why Trump’s numbers are plummeting and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get up to $350 off the Eight Sleep Pod 5 at https://eightsleep.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get ChatGPT to explore ideas, solve problems, and learn faster at https://chatgpt.com Timestamps: (0:00) The Rise of Female Looksmaxxing (3:00) The Difference Between Male and Female Looksmaxxing (5:38) Are We Facing a Femininity Crisis? (10:42) The Hidden Costs of Antidepressants (17:39) Understanding the Female Mental Health Crisis (19:30) Is Euphoria Changing Attitudes Toward OnlyFans? (24:30) The Immense Culture Shift Around Marriage and Motherhood (30:45) Why Family Life Isn’t Being Taken Seriously (36:22) Is Having Kids Seen As a Limitation? (50:42) Are We Mistaking Sex for Empowerment? (58:19) Is Gen Z More Conservative Than We Think? (01:08:34) Where Does Isabel Agree With Liberals? (01:14:45) Should US Healthcare Be Socialised? (01:28:11) Why Donald Trump’s Approval Ratings Are Struggling (01:32:00) What Will Decide the Midterms? (01:37:11) Why Young People Are Returning to Religion (01:44:52) Has Religion Become Personal Branding? (01:51:07) Is There Reason for Optimism? (01:52:11) Where to Find Isabel Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: lnkfi.re/SN-Goggins #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: lnkfi.re/SN-Peterson #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: lnkfi.re/SN-Huberman - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode summary
We’re diving straight in. I thought looksmaxing was mostly a guy thing, but now I’m seeing women pulled into it and policed by male and female corners of the internet.
I knew women have always chased beauty, but this new female looksmax scene goes way deeper and feels different.
Female looksmaxing lives on Reddit and Discord where girls post selfies for harsh ratings and ‘optimization’ tips, from corset binding and sketchy injections to jaw “exercises” and pricey bras, with teens as the core audience and minors pushed toward surgery.
It’s heartbreaking. We’ve blurred beautiful and ugly across art, fashion, and bodies, then cheer on extremes, like praising a clearly unhealthy frame as ‘toned’ the same way we glamorized morbid obesity.
Seeing girls pushed into it hits harder. Guys want bigger arms at fifteen; girls can’t will their chest size, and height for boys is at least still fringe.
For most men this stays a weird spectator sport, not a life plan, even if bone or clavicle hacks trend.
Zooming out, we spent years labeling normal masculinity as toxic; men pushed back and found voices to defend it. Now the assault is on womanhood itself, and it feels darker because it tries to erase it.
In a decade, I think the crisis of femininity will dwarf the crisis of masculinity.
Agreed. Women my age are told to outsource intimacy to casual sex, purpose to a boss, even pregnancy to machines, while teen girls are coached to escape girlhood entirely with medicalization pushed earlier and earlier.
I’ve seen data suggesting youth medical transitions may be falling from a 2021 peak. True?
Recent drops are possible, but it’s early. I think many of us are rejecting nihilism and hunting for meaning again.
Part of me wonders if pushback changed outcomes or if the wave was always going to break, but it’s hard to know the counterfactual.
Meanwhile people now insist no one treated minors. National health systems have issued mea culpas, proving it did happen and went too far.
Forget transitions—SSRIs touch way more people. What’s the state of play?
Roughly one in eight American adults used antidepressants last year, higher among eighteen to twenty-four. I met a woman put on them at seven who later suffered brutal withdrawal and lasting sexual dysfunction; many report PSSD, which is being compared to chemical sterilization.
I saw almost zero mainstream coverage beyond C‑SPAN while pharma’s money shapes media, med schools, and a revolving door with regulators.
The gender wars aren’t helping. Men are hurting, but so are young women, and now their rates of self-harm, anxiety, and substance use look even worse.
Yes. The message to girls is you have no value as a woman; we’ll medicate you into boyhood and call it care. We need men’s protective instincts here, not another round of resentment.
Pop culture drives it too. Euphoria turned an only‑fans‑podcaster caricature into the zeitgeist; it’s wild watching therapy-speak and sex‑positive shock blur together.
Nuance is gone. We other people instantly and then wonder why nothing real gets discussed.
OnlyFans even gets framed as marginalized, while media cheers a mom turning to porn but won’t feature someone who leaves it to build a family.
Exactly. Women who exit the industry for faith and marriage get mocked, which tells you what’s truly taboo now.
You seem to ignore the script on career and marriage.
I work and travel, sure, but there’s a fresh wave of women celebrating motherhood openly. I swap baby pics with friends at 3 a.m. and love it.
Bringing babies into public sparks ‘baby fever.’ Behavior is mimetic; if you never see kids, you don’t catch the bug.
We bring our daughter everywhere in DC and people light up. If you block babies from public life, you suppress a natural desire to nurture.
Online feeds isolate us too, so you need an even stronger in‑person circle to counter the algorithm.
Right—who you surround yourself with shapes you, and that includes your podcasts.
Why do elites treat family as unserious?
Marriage is at a record low and fertility is far below replacement; the messaging against family runs deep. Decades ago, cultural campaigns targeted art, morality, and the family unit, and we’re living with the fallout now.
Why sell marriage and kids as constraints instead of adventures?
Because comfort is easy, but meaning lives in sacrifice. The most fulfilling moments of my life have been choosing my husband and my daughter over myself.
Critics might say you’re an outlier or just privileged.
I worked hard for my career, but women are told they’re too weak to have both vocation and family. That’s patronizing and false; it’s hard, but deeply rewarding.
I’m not saying everyone should have kids, only that many who want them are being talked out of it.
I told older conservatives to encourage their adult kids to be brave enough for love, marriage, and children. TV pundits called that reckless, which says plenty.
A top demographer warned that if trends hold, a huge share of today’s teenage girls will never become mothers, and many won’t realize they wanted it until it’s too late.
Wanting a baby is normal, not shameful. By the early 2030s nearly half of women of reproductive age may be single and childless; that’s a societal cliff.
That’s why delays and over‑medicalization matter; the fertility window is short.
Exactly. They target girls in their most insecure years, nudge them toward sterility or push ‘later’ until later arrives and biology won’t cooperate.
Beliefs pass down too. If you want your values to endure, you need kids to carry them.
Beyond politics, this is about what it means to be human. We turned sex into a transaction and stripped it of transcendence; real sex inside marriage can be the closest thing to heaven on earth.
Modern advice often wraps impulsive hookups in self‑care language, yet we all know impulse can wreck you. It’s odd to call sex both sacred and disposable.
That paradox collapses fast. When truth depends on preference—whether it’s sex or abortion—reality becomes negotiable, and we lose any shared moral ground.
Didn’t you predict Gen Z would be the most conservative ever?
I did. After years on campuses I saw young people reject the script, choose marriage, faith, real food, homesteading, and independent media. In 2024, young men, and many women too, shifted right in ways the establishment didn’t expect.
Polls show young women trending left and men flat. Do you see that gap closing?
Don’t write women off. Cultural shifts like quitting hormonal birth control and wanting marriage can move politics, if we actually talk to women about what matters to them.
Women may be more swayed by mimetic waves; men look flatter not from superior logic, but lower contagion.
Men tend to be more skeptical; women are empathy‑first, which is powerful when not hijacked. Use care and facts together, or toxic empathy will drive bad outcomes.
Define liberal as Democrat voter and platform?
Today’s Democrats are openly illiberal on speech and dissent. Classical liberals increasingly find a home on the right, where a debate is underway between hands‑off libertarians and family‑first conservatives who put children and parents above profits.
So family over economic engine isn’t just a slogan anymore?
It’s becoming policy talk, from generous maternity leave to making childbirth fully covered, because hospital bills for delivery can rival a car.
Should healthcare be socialized, or at least free if you can’t afford it?
ERs must treat you regardless of ability to pay, but the system is bloated and opaque. Insurers and hospital admins hide prices and inflate line items; real price transparency and competition would cut abusive costs.
In the UK you won’t get bankrupted, but waits are brutal and people still fall through cracks.
Socialized care often trades bills for time, with delays that can cost lives. We should lift the floor without collapsing quality—fix Medicaid and the VA, don’t turn all care into the VA.
Also, thousands of community pregnancy centers already give free prenatal care, supplies, and support, yet funding flows to organizations that mainly provide abortions. If we value mothers, we should back what actually serves them.
Are young men souring on the current conservative project?
They’re not fleeing because it’s too conservative; they’re angry it’s not conservative enough. Stop the corporate home grab, defund abortion giants, end amnesty theater—match the rhetoric with action.
I don’t buy doomsday talk about Trump grabbing a third term; there’s no constitutional path, and 2020 showed he left when his time was up. Frustration with a passive Republican Party is real, especially among young voters, but that’s not the same as ditching conservative principles, and pre‑election hype always overshoots.
What are prediction markets saying about the midterms? I’m poking around Polymarket, and it’s whipping around, but this isn’t an ad—I’m just trying to decode it.
Betting odds miss the nuance; historically the House tends to swing against the White House in the midterms, so churn is normal. The real action is redistricting, where maps and court fights—like Virginia’s struck‑down map—could decide control.
Each state draws districts differently, which invites bizarre shapes and political games; the long fight over race‑based mapping assumes votes from skin color, and that’s both reductive and now facing legal pushback. It’s messy by design, and both parties do it.
This system is insanely hard to follow; a thousand‑year‑old, never‑invaded country would be simpler.
Virginia’s supposed to use an independent, bipartisan commission, but a voter‑pushed map got hustled through and then tossed by the state’s high court, so now it’s appeals and more confusion.
Why are young people turning back to religion, and is the UK seeing the same thing?
Gen Z’s Christian revival shocked everyone after decades of rising secularism, and it’s mostly toward very traditional worship like Latin Mass and Orthodoxy. We’re drawn to something stable and objective in a culture that told us morality is personal while anxiety and meaning cratered.
When modern fixes fail, people try old ones; call it ancient spiritual ozempic for a calorie‑dense culture.
Latin Mass is the opposite of a crowd‑pleaser: the focus is on God, not us; the priest faces the altar, the prayers are in Latin, and the music is austere. It slows the noise, recenters your attention, and gives room to think and listen again.
There’s something soothing about being held by old rituals and spaces.
That’s why movements like pizza‑to‑pews are exploding; friends gather for community, then pack evening Mass—so full people spill onto the sidewalk to watch.
Do you worry about religion turning into a self‑branding scene—cool to attend, light on substance?
If church becomes cool, that’s cultural healing in motion; there will always be vanity, but the Church’s truth endures and has outlasted every fad.
I’ve seen megachurch flash—pyro, bands, even supercars in the lot; it felt more like a show than a sanctuary.
The seeker‑friendly push mirrored the world to win back millennials, but it blurred truth, which is how you end up with things like a “sparkle creed.” Gen Z wants transformation, not trend‑chasing, and young adults now attend more than their parents; I’m bullish on a values comeback if we stay cheerful, work hard, and aim higher than whatever is trending.
Isabelle Brown, everyone—thanks for coming on.
Appreciate it—see you next time.