You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

Welcome back to the game—two fast consults today. We help a sexual health clinic doing 3.8 million push toward ten by fixing traffic after adding funnel friction and by zoning in on content that brings buyers, then we guide a data consultancy at five hundred thousand toward one point two with a LinkedIn lead magnet and a shift from hourly to ROI-based pricing so they can grow without more clients—enjoy.

I’m Dr. Antwong; we’re at 3.8 million and aiming for ten, most traffic is from YouTube, and after adding an application with qualifiers and a calendar we filtered a lot of people into low-ticket offers while our core in-office treatments are fifteen to twenty thousand. We used to take too many unqualified calls and now the volume’s thin, so are we messing up the application, and how do we bring in more high-ticket qualified calls?

Friction should lift the percentage of qualified even if total calls dip, and your higher close rate says quality went up, so now we need more front-end traffic. Ask customers which videos moved them and record it on the form so you can favor buyer-driving pieces over high-view ones, then scale with paid—retarget when compliant and run Meta or YouTube ads built from save-worthy how-to shorts, use reels with the best saves-to-likes, run them nationally if patients travel, and send clicks into the tightened funnel.

Got it—Meta brought weak applicants before and YouTube retargeting was flagged, so we’ll clean up compliance and test the save-heavy reels as national ads into the filtered funnel; thanks.

Let’s roll—rock hard, pun intended.

We’re a data consulting shop at around five hundred thousand trying to reach one point two; leads are the choke point and buyers think they need AI, not data. We’ve lived on referrals and are now testing LinkedIn content, LinkedIn ads, and cold email while targeting mid-sized firms around five hundred people because enterprise moves too slowly.

Sell outcomes in dollars, not data, and stop billing hourly—your work reduces cloud spend and returns tens to hundreds of thousands, so price against results. Make LinkedIn content about business wins with a CTA offering five one-on-one sessions for qualified companies, set the frame that you’ll explain how working together looks at the end, describe what will happen rather than how to do it to shift beliefs, then use a calculator close—total the savings and charge up to thirty percent of the value created—so you’re paid for outcomes, not hours; congrats on the business.